Business Background

The Cult of We

If you want a good read over Christmas, I can highly recommend the book “The Cult of We” by Eliot Brown and Maureen Farrell. It covers the history of the WeWork company (later renamed the We Company) and its founder Adam Neumann. WeWork was valued at over $50 billion at the peak of euphoria and received many billions of dollars in venture capital funding from Softbank and other private equity investors. It eventually ran into difficulties as the funding failed to keep ...