Saga

Brands Have Limits – Saga and AA

I have written before about the merits of strong brands. This is a paragraph from my new book soon to be published (entitled “Business Perspective Investing”): “Trade marks help customers to identify with the product, and make it easier for them to select the product on a new purchase. Brands are particularly effective when there is actually little difference between competitors’ products - for example, lager beer, gin or washing powder. Brands are exceedingly valuable if well maintained. Coca-Cola is a ...

Should you buy shares in Saga?

Here are some quick comments on the Saga IPO from skimming the prospectus before all the media do their in-depth analysis of what will no doubt be examined as a possible punt by both the millions of Saga customers and stock market speculators. Saga customers are favoured slightly in that they get one free share for every 20 purchased if they hold them for a year - hardly enough I suggest to sway my decision being one of their customers. But ...