Book Reviews

Where are the customers’ yachts?

A Book to Cheer You Up We are in one of those depressing moments of the manic-depressive cycles of the stock market. Invest-ability just told us that the FTSE 250 has now lost over 7 per cent this month and I can quite believe it with my portfolio certainly heading downhill. With the gloom of winter fast arriving, I can only recommend the book “Where are the customers' yachts?” by Fred Schwed. This book was first published in 1940 and the author had ...
Skip to toolbar